Increasing numbers of motorists turning to cashless parking

03 November 2015

Parking Tag signs up 100,000th registered user!

Parking Tag, the pay-by-phone parking service operated by Payzone, has announced that it has now reached a landmark 100,000 registered users. To celebrate the service’s milestone, Payzone and Dublin City Council presented the lucky 100,000th registered user, Ger Holland, who lives in Killiney, Co. Dublin, with €1,000 worth of parking.

 

 

Operating in Ireland since 2009, the cashless parking service has now been rolled out by the local councils in Dublin, including Dublin City, Dún Laoghaire-Rathdown, Fingal, and South Dublin.  In addition, Parking Tag also operates in Arklow, Dún Laoghaire Harbour, Greystones and Wicklow town, with plans to expand to more locations across the country.  The service is designed to take advantage of mobile technology allowing motorists to pay for their parking in the most hassle free way possible – via the Parking Tag app on their smartphones, by SMS or phone call.

 

According to data released by Payzone, an average of 28,000 motorists are now using the Parking Tag service to park every week, with most parking on average three times a week.  With Tuesdays being the busiest day of the week, the most popular location for Parking Tag users, based on data collected by Payzone, is the Merrion Square area in Dublin City. 

 

The Parking Tag app, which has been downloaded by over 75,000 smartphone users, now accounts for almost 60% of pay-by-phone transactions, an increase in app usage of 20 per cent since last year. This growth is very much reflective of the position that mobile has now taken as the channel of choice for consumers and in particular the growth of apps, which are now used by 76% of smartphone users in Ireland.₁   

 

Commenting on the announcement, Jim Deignan, Managing Director, Payzone Ireland, said: “We are thrilled to have reached this significant milestone of 100,000 registered users for Parking Tag.  The service is designed to take the payment hassle out of parking and to make life easier for our customers. The popularity of Parking Tag is increasing at a significant rate and we expect this growth to continue as we add new locations and enhancements to the service.”

 

Speaking on behalf of Dublin City Council, Declan Wallace, Executive Manager said: “Parking Tag has proven to be one of the great innovations that we have brought to motorists in the city of Dublin.  Not only has the service delivered significant operational efficiencies around the management of on-street parking for the Council, it has also embraced and leveraged the explosion in the use of mobile phone, app usage and cashless payments by consumers.”    

 

With over 100,000 registered motorists and growing, Parking Tag along with the local authorities, plans to make parking even easier by expanding its range of mobile payment methods and introducing innovative new solutions to the existing service.

 

 

Media Enquiries

Please contact Frans Van Cauwelaert, Wilson Hartnell,

Email: Frans.vancauwelaert@ogilvy.com

Tel: (01) 6690030 or 087 9476743

Visit www.parkingtag.ie 

 

About Payzone:

 

In Ireland, Payzone is the largest consumer payments network in the country with over 2,500 branded retail agents which process a variety of electronic transactions services, including mobile phone top ups, debit/credit card transactions; M50 motorway toll payments; Leap travel cards, local property tax payments, parking fees, pre-paid utility and parcel collection services.

 

The company employs over 70 people based in its Sandyford head office in Dublin.

 

Payzone’s focus is on delivering leading edge payment services that drive greater efficiency for clients and increased revenues for its retail partners.

 

As industry leader, Payzone's technology credentials, capabilities and expertise are a particular strength of the business.      

 

Visit www.payzone.ie

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