Payzone supports its retail network for fast growing gift card market

15 June 2016

 

Payzone, Ireland’s largest consumer payments network, has announced a new distribution deal with The Gift Card Company, which will now see the multi-store gift card, branded ‘FromMe2You’ available for purchase through participating Payzone retail agents nationwide.


In addition to being sold through selected Topaz stations nationwide and online at: www.Me2You.ie, the multi-store gift card will now be available to all 2,700 branded Payzone retail agents located throughout the country.  This latest distribution move is set to support the rapidly expanding use of the card, which can be purchased for a minimum value of €15 and has no expiry date.

Commenting on the new distribution channel for the FromMe2You multi-store gift card, Jim Deignan, Managing Director at Payzone Ireland said: “We are delighted that the distribution of the FromMe2You gift card is now being extended across the Payzone retail network.  This product is an excellent fit for the Payzone brand where we look to bring innovative services to our retailers and local communities that provide greater choice, convenience and competition in the market.”
Initially launched in late 2015 with retail industry organisation, Retail Excellence Ireland, which represents over 1,600 leading retailers, operating more than 13,000 stores in Ireland, the FromMe2You multi-store gift card is providing new competition in the gift card market, which is expected to be worth €1 billion by 2017.

The card differentiates itself from other multi-store cards in the range and choice of retailers where the card is accepted and promoted.  This includes different retail environments such as grocery, fast food, coffee shops, health and beauty, leisure, travel and hotels.  Some of the thousands of stores covered include Smyths Toys, Omniplex Cinemas, Tiger Stores, Butlers Chocolate Café and Lifestyle Sports.
As part of the joint marketing efforts between Payzone and FromMe2You, Payzone agents will be provided with new in-store merchandising point of sale to promote the cards.

Speaking on behalf of The Gift Card Company, Managing Director, John Wall said:
"We very much look forward to working with Payzone, Ireland's largest branded consumer payment network. The Payzone distribution channel is a key, strategic platform to significantly grow the business and reach out to our target customers. Launching the FromMe2You gift card has allowed us to bring much needed competition and choice to the Irish gift card market. Customers will be able to now purchase a gift card for thousands of Ireland's favourite stores in their local shop. FromMe2You gift card is a retail led initiative launched by Retail Excellence Ireland on behalf of Irish retailers seeking more competition and choice. We hope that this Payzone partnership will increase and encourage customer footfall within all the Payzone Agent stores nationwide. ”

Some of the brands that are proving to be the most popular among younger customers when it comes to birthday and special thank you gifts include – HMV, GAME, Art and Hobby, Arnotts and Elverys.

About Payzone:
In Ireland, Payzone is the largest consumer payments network in the country with over 2,700 branded retail agents which process a variety of electronic transactions services, including mobile phone top ups, debit/credit card transactions; M50 motorway toll payments; Leap travel cards, local property tax payments, parking fees, pre-paid utility and parcel collection services.
The company employs over 70 people based in its Sandyford head office in Dublin.
Payzone’s focus is on delivering leading edge payment services that drive greater efficiency for clients and increased revenues for its retail partners.
As industry leader, Payzone's technology credentials, capabilities and expertise are a particular strength of the business.     

Visit www.payzone.ie

Media Enquiries
Please contact Frans Van Cauwelaert, Wilson Hartnell,
Email: Frans.vancauwelaert@ogilvy.com
Tel: (01) 6690030 or 087 9476743

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