Leap card goes live on Payzone retail network - Integrated Transort Ticketing officially launched

14 December 2011


Leap Launch photoThe newly launched Leap Card has now gone live on the Payzone retail payments network. Launched by the National Transport Authority, the Leap Card now provides a new integrated transport ticketing system for the Greater Dublin Area. Public transport users will now be able to purchase and top up their Leap Card at more than 350 authorised Leap Card agents (Payzone outlets) across Dublin and online at www.leapcard.ie.

Speaking at the launch of the Leap Card, Public Transport Minister Alan Kelly TD, described it as a great boost for commuters. He said: “The Leap Card will be among the cheapest ways to get around Dublin and will make public transport more attractive. The testing period produced over 15,000 successful journeys and very positive feedback so now the Leap Card can go live.”

Payzone is working in close partnership with Hewlett-Packard Ireland (HP) as part of a contract with the National Transport Authority to provide a number of key services required to operate and administer the Leap Card scheme including support services on the website, call centre and card supply. Payzone is primarily responsible for the provision and management of the smart card point-of-sale network, so customers can buy smart cards, top them up, and buy a range of products in retail outlets.

The National Transport Authority estimates that in time there will be close to 250,000 users of the Leap Card annually. It is expected that this level of usage should provide an opportunity for Payzone retail agents that support the Leap Card to enjoy a new and increased revenue stream to their business.

Commenting on the introduction of the Leap Card, Jim Deignan, managing director, Payzone Ireland said: “This is a very exciting opportunity for retailers as we envisage that these smart transport cards can be enhanced and complemented with additional payment solutions to enable and manage low value payment transactions. Solutions akin to the Leap Card, developed around international transport systems, are evolving rapidly, and Payzone is well placed to lead the development in the Irish market. As we increasingly move to transfer the level of cash into electronic payment networks, we see the significant benefits to be reaped for retailers and consumers alike.

The Leap Card will initially offer a credit top-up system. A refundable €5 deposit for adults and a refundable €3 deposit for children is required to purchase the Leap Card initially and after that, travel credit works just like phone credit - you top it up and then the cost of your fare is deducted from your balance every time you travel. Leap Cards can be used on all Dublin Bus services, all Luas services and all DART and Commuter Rail services in the Short Hop Zone (Balbriggan-Greystones-Hazelhatch-Maynooth).
 
The Leap Card offers passengers value and convenience with every transaction. It is easy to use and is hassle-free because it doesn’t require public transport users to have the correct change or lots of coins to hand. It’s also quicker with no more queuing at ticket machines for single tickets on Luas, DART and Commuter Rail Services. It’s safer because public transport users can register and top up online and can report their card lost or stolen so that no one else can use it. With Dublin Bus, Luas, DART and Commuter Rail Services all being on board, public transport users can travel around Dublin as it suits them, without having to buy a specific ticket in advance.
 
The National Transport Authority plans to continue to develop the Leap Card further, bringing different products (e.g. Rambler, Travel 90) into the scheme throughout 2012 and beyond. The Authority will introduce the scheme onto Bus Éireann Greater Dublin Area services throughout 2012.

For detailed information on fares and other aspects of Leap Card, please visit www.leapcard.ie
 
For further information, please contact:
Frans Van Cauwelaert or Sheila Gahan, WHPR
Tel: 01 669 0030 / 087 9476743 (Frans) or 087 234 2409 (Sheila)
Email: frans.vancauwelaert@ogilvy.com or Sheila.gahan@ogilvy.com

Notes to Editors:
Using Leap Card

Luas
Touch On at a Validator on the platform before you get on the tram and Touch Off when you get off the tram. A default fare will be deducted from the Travel Credit on your card when you Touch On; and when you Touch Off the appropriate amount will be refunded to your card for your journey. Touching On and Off in this way will ensure the correct smartcard fare is deducted from your Leap Card.
 
DART and Commuter Rail Services
Touch On at the platform entry gate or Validator before your journey and Touch Off at the platform exit gate or Validator after your journey. As with Luas, a default fare will be deducted from the Travel Credit on your card when you Touch On; and when you Touch Off the appropriate amount will be refunded to your card for your journey. The card can be used between stations within the ‘Short Hop Zone’. This Zone includes all stations in the Dublin area from Greystones to Balbriggan, and Commuter Stations from Dublin City Centre to Maynooth, and from Dublin Heuston to Hazelhatch.

Dublin Bus
When using Leap Card on Dublin Bus, public transport should:

Go to the driver: tell the driver your destination and hold your Leap Card to the target on the driver’s ticket machine and the correct fare will be deducted from your Travel Credit.
 
If you are unsure which fare applies to your journey, ask the driver, or go to Dublinbus.ie.

For any further information please see leapcard.ie or contact customer.care@leapcard.ie or 1850 824824

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